A webinar is definitely one of the more intelligent web marketing tools available today. Hosting webinars simply means presenting over the internet, through web-based conferences. From the most remote corner of the globe, right down to the darkest, just sit in front of your computer, switch on a web cam, and voila! Watch, listen and interact with each other via a live video presentation, discussions, or live panels. Now this is what the internet was really designed for.
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One of the biggest advantages of webinar platforms is the fact that it is so easy and simple to use. The technology is actually very low maintenance and can be set up by just a handful of minutes's worth of work. All you need to do is find an appropriate webinar host, give your URL's and personal information, and select your design and features. There are no technical skills needed for set up - just basic common sense.
Another huge advantage of hosting webinars is that you can be absolutely certain of getting the most out of your sales process. Because there are no physical meeting or conference room setting, the participants have the ability to stay as far away as they would like from your booth, at any time. This means that you have the ability to take full advantage of lead capture pages and conversion rates, and that those numbers will never go down. You can also easily and repeatedly play video ads, track your attendance, send personal messages, etc.
How to Host a Webinar That Will Make You Money
Yet another benefit to hosting webinars is that it allows you to test out all the different methods, techniques and ideas. Since you're not paying for any of these services, you can experiment extensively with them. In addition, because many webinar platforms have advanced interactivity, you can also ask questions or give answers from your own computer. All of these methods will greatly improve your ability to serve your clients, while adding to your experience and knowledge. This flexibility makes it much easier to experiment with the various methods, so that you can learn which ones work best for your particular business needs.
One of the most important things you should remember about how to host a webinar is that you need to choose the right webinar platform in order to get the most out of your experience. Some of the biggest names in webinar marketing offer all of these services, including Google Hangouts and Yamlam. These platforms provide everything you need to put on a professional webinar, including screen sharing, slide sharing, recording, voting and more. You can also use these services to create a number of different presentations, which you can then distribute to your entire client list. Because these are often interactive and feature visual aids, they're among the best daylong ways to touch base with your audience.
Another thing to keep in mind is that you don't want to make your webinar feel like a session that takes all day. Rather, you want to break it up into several different sessions, each with its own agenda. By having each session run a few minutes to an hour, you'll be able to make sure that everyone attending will have enough time to absorb everything you have to say. It's also a great way to introduce your audience to each other, as well as making it easy for them to switch back and forth between their individual computers.
Another thing to remember about how to host a webinar is to stay updated and in close contact with your audience. Most people today utilize some form of social media, whether it be Facebook Twitter, LinkedIn or another such site. As well, many of these people use email marketing - either with the common spam campaign or more subtle efforts to connect with their audience. If you don't keep your audience informed about what's going on with your website, then they'll quickly lose interest and move on to something new. By providing regular updates via email and via social media, you can ensure that your audience stays on track with your website and your products and services.
Finally, you should have some sort of voting or feedback system in place at the end of your webinar. In short, ask your attendees a series of questions before you begin their presentation. Ask them questions pertaining to their preferences on the technology, the content, the pricing and any other item that would like to be discussed. If you don't have a built-in poll question system, try asking your attendees to raise their hands during their voting or interaction with the presenter to encourage more input.
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